Art direction
Visual system
Sound, rhythm, movement, energy — translated into image. One composition engine for every BDJA release, session, video and post. All artwork shown is placeholder.
Release series
Each release is a chapter: same typography, texture, light and accent — a different composition. Recognisable without repeating itself.
Scales down
At thumbnail size the artwork reduces to its core — BDJA, the title and the accent line — so it still reads in a streaming list.
DJ sessions
Sessions belong to BDJA but read differently: larger type, atmospheric backgrounds, a session label and number. Numbers stay marked as placeholders until real sessions exist.
Video thumbnails
Dark image, high contrast, the mark and a code. No arrows, no badges, no faces pulled for the algorithm.
Social formats
Release, set and event announcements share the same engine — Instagram post (4:5), Story / TikTok cover (9:16) and YouTube thumbnail (16:9).
Colour & words
Near-black, charcoal, off-white and one acid accent — the same accent for every release. Type can become the image, used with intent.
SoundRhythmMovementEnergy
Rules
How future BDJA content inherits the language automatically.
- ImageAbstract over generic. Real BDJA photography replaces placeholders one-for-one.
- AccentOne colour, used sparingly: a line, a code, an active state.
- MotionSlow, rhythmic — grain, light, gentle zoom. No glitch, no shake.
- TypeBDJA mark always present, never shouting. Titles large, labels small.
- Focal pointEvery image carries a focal point so nothing important is cropped on phones.
- HonestyPlaceholder artwork stays flagged until official artwork exists.